Lily Lev-Glick

For more than two decades, Lily Lev-Glick has researched, explored and analyzed shopper behavior, purchase motivations and how retail environments impact decision-making. The convergence of this experience has led to her recognition as one of the most recognized and effective strategists in the field of Shopper Marketing.

As Director of Research at Point of Purchase Advertising International (POPAI), the global trade organization dedicated to the advancement of marketing at retail, Lev-Glick oversaw the execution of the landmark POPAI Consumer Buying Habits study which is noted worldwide for establishing the "70% in-store decision rate."

As Vice President at Meyers Research Center, one of the industry's most established in-store research firms, Lev-Glick managed the design and execution of hundreds of primary in-store shopper research studies for a multitude of Fortune 100 brands and retailers and also developed a series of channel specific syndicated programs that still continue on today.

Lev-Glick later established the Shopper Insights Division at Perception Research Services, recognized as one of the world's largest packaging and point-of-sale research firms focusing exclusively upon custom, primary research. During the seven years in which she led the division, her focus turned to the use of eye-tracking technology to understand shopper behavior and the physiological response to marketing stimuli such as P-O-P, signage, planograms, store environments and packaging.

Most recently, Lev-Glick served as Vice President, Research at LG&P In-Store Agency where she led all of the shopper research initiatives and worked closely with in-store design teams to link actionable analyses to the strategic and tactical applications of shopper marketing solutions, ranging from complete category reinventions to single display initiatives.

Lev-Glick, who holds an MBA in Marketing from Adelphi University, serves as Distinguished Faculty for the In-Store Marketing Institute and has presented seminars at numerous industry conferences including the Shopper Insights Conference, The In-Store Marketing Summit, In-Store Expo, Category Management Conference and GlobalShop, the largest store design and at-retail marketing show in the United States. She is a frequent guest author in a variety of industry publications and has served as guest lecturer on shopper research and retail marketing at The Rutgers School of Business.